Content & Messaging

Craft compelling copy and messaging that resonates with your audience. Learn how to communicate your value proposition clearly, build credibility, and guide visitors toward action.

4 articles

Website Microcopy: Small Words That Drive Conversions

UX microcopy on buttons, forms, error messages, and navigation labels accounts for less than 5% of your website's words but shapes over 50% of user decisions. Here's how to write it.

Jack Gardner· June 19, 2026

Startup About Page: What to Include and How to Write It

Your startup's About page is a trust checkpoint visitors use to decide if you're credible. Here's exactly what to include, how to write each section, and templates you can use today.

Jack Gardner· June 17, 2026

Startup Value Proposition: How to Write One That Converts

Learn how to write a startup value proposition that makes visitors understand what you do in seconds. Includes a fill-in-the-blank formula, before/after rewrites, and a simple clarity test.

Jack Gardner· June 8, 2026

Homepage Copy Mistakes That Silently Kill Conversions

Your homepage design looks great, but your copy might be costing you conversions. Learn the most common website homepage copywriting mistakes founders make, a good-vs-bad copy comparison, and a 5-point audit you can run without hiring a copywriter.

Jack Gardner· March 10, 2026